- Formulated Idea, Implemented Feasibility Study, and Developed Concept.
- Opened the very first outlet in Al Arouba Plaza in Riyadh, Kingdom of Saudi Arabia.
- Established the 1st Independent Theme Store in Riyadh.
- Opened the 1st Kiosk type store in Riyadh.
- Set up the 1st neighborhood outlet in Riyadh.
- The 1st group of Key Management Personnel joined the company in preparation for the expansion.
- Started Retail Operations System and Basic Operations Training.
- Started extensive research into coffee technology with the Coffee Development Division.
- Started Systems Development.
- Implemented the Business Plan and Brand Development Plan for future expansion.
- Total 11 stores opened during the establishment stage.
![](https://drcafeapi.azurewebsites.net/v2.2/UploadImages/bb64bc52-d60a-40f3-98ed-a86d3d4a0cb1Milestone-1jpg.jpg)
![](https://drcafeapi.azurewebsites.net/v2.2/UploadImages/5f2c83a8-a3c9-4d86-b4c6-ec46659de6ffMilestone-2.jpg)